This week in ‘Inattention to Detail,’ some obvious ambiguity in Allstate’s not-so-new tagline has been getting to me.
No one likes a grammar maven but I’ve been inundated by these commercials while watching March Madness the last 2 weeks (Allstate is the NCAA’s Official Insurance Partner) and their tagline, ‘no one protects you from mayhem like Allstate’ bugs me every time I hear it.
We’re smart enough to know that they aren’t implying that we’re completely unprotected from mayhem in the form of Allstate, but the ambiguity is easy enough to rectify that it smacks of apathy.
Maybe adding a ‘does’ to the end of the tagline subtracts some of the sexiness but if you’re a copy-writer and can’t come up with something that’s both sexy and grammatically correct, it’s time to find another profession.
That being said, I love those commercials. They’re genuinely funny and a welcome change from President Palmer’s voice-over (which is, nonetheless, still present at the end of the commercial), but if you’re gonna do something well, do it right.
Anyone else have a good, grammatically-correct version of the tagline?Tweet